Build Different
I help founders and business owners build profitable, purpose-aligned businesses by starting with one question:
What’s actually worth building?
If you’re serious about building something that lasts, you’re in the right place.
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Why this work matters...
Most early-stage mistakes don’t look like mistakes at the time.
They look like good ideas.
Reasonable assumptions.
Opportunities that feel hard to pass up.
The problem is what’s underneath them.
Blind spots.
Unexamined tradeoffs.
Decisions made too quickly, or carried forward longer than they should be.
By the time those show up clearly, time, capital, and energy are already committed.
I created Build Different to change that.
The Build Different Method
Building a business isn’t just about momentum. It’s about direction.
I advise founders and early-stage entrepreneurs on what’s worth building, and what isn’t, so they can make better decisions from the start.
Sometimes that means refining a business idea.
Sometimes it means simplifying a strategy.
And sometimes it means recognizing that the thing you’re pursuing isn’t worth building in the first place.
We look at:
how to evaluate a business idea before you commit
where your time, attention, and capital are going
the assumptions driving your decisions
early-stage risks that don’t show up until later
how your business will hold up under real pressure
This isn’t about doing more.
It’s about making better decisions early, so your business has a real chance to work.
How I Think
I come from a background in brand strategy, communications, and crisis work across financial services, technology, and high-growth businesses.
Most problems don’t start where they show up.
They start earlier, in decisions that felt small at the time.
A positioning choice.
A tradeoff.
Something that didn’t get questioned closely enough.
I’ve spent years working with businesses at the point where those decisions become visible and expensive.
That changes how you look at the beginning.
Who I Work With
I work with founders, entrepreneurs, and business owners at early and growth stages.
Some are starting their first business.
Some are refining something that already exists.
Some are at an inflection point and need to make a critical decision.
What they have in common:
They want to build something that lasts, not just something that launches.
Startup Strategy & Founder Advisory Services
If you’re trying to decide what to build, or whether your current idea is worth pursuing, you’re not alone.
Most founders don’t fail because they lack effort.
They fail because early decisions are made without enough clarity, structure, or perspective.
As a startup advisor and business strategy consultant, I help founders:
evaluate business ideas before investing time, energy and capital
avoid common early-stage mistakes
make better strategic decisions
understand and plan for risk and blind spots in their business
build businesses that are both profitable and sustainable
How We Can Work Together
I keep my advisory practice intentionally focused.
Most founders start with a single session to think through a specific decision, idea, or direction.
From there, we decide if a longer-term engagement is the best next step.
If there’s a fit, I work closely with a small number of founders as a strategic advisor.
Building a business will always involve risk.
The goal isn’t to eliminate it.
It’s to understand which risks matter, and which ones you’re taking without realizing it.
If you’re in the middle of a decision, or about to make a strategic decision, it’s worth getting a second perspective.
Hello. I'm Rebecca.
Your trusted advisor for the moments that matter most.
I'm a strategic consultant, executive advisor, and trusted sounding board for leaders navigating critical inflection points. Over the past 20 years, I’ve guided founders, CEOs, and senior teams through brand evolutions, leadership shifts, and reputational challenges with clarity, discretion, and sensitivity.
What Makes My Work Different:
A rare blend of strategic insight and intuitive perspective, rooted in global brand experience.
Known for earning instant trust and offering candid feedback others won’t.
Expertise across brand positioning, growth strategies, executive visibility, crisis communications and reputational repair.
Deep commitment to your growth, your people, and your peace of mind.
A little more about me...
I’ve climbed the corporate ladder and started again as an entrepreneur. I know how it feels to be a senior leader juggling motherhood, identify shifts, success, life. And I know how it feels to wake up each day inspired by the endless possibility - and responsibility - of building your own business.
I hold an MBA in global marketing and a BA from Vanderbilt University, built my career in high-stakes boardrooms managing global brands, and spent years refining strategies rooted in data and the pursuit of ROI.
But I’ve always trusted my intuition just as much. I believe the best decisions happen where analysis meets instinct — where the numbers align with that quiet, inner yes.
After 15 years in corporate roles, I started my business to design my life on my own terms. For three years, I traveled the country full-time in an RV with my family because I believe success — in business and motherhood — should feel authentic, adventurous, and full of ease.
Today, I’m just as comfortable guiding a CEO through a delicate reputational pivot as I am on a hike in the mountains or spending the day on the water. I love the finer things — beautiful spaces, exceptional meals, thoughtful experiences — just as much as I cherish simplicity and nature.
It’s this lens I bring to our work together:
The strategist and the intuitive.
The ambitious executive and the present parent.
The lover of luxury and the advocate for soulful simplicity.
My blog
I'll let you in on some trade secrets and share my top tips on how to successfully promote your brand online.
”We went from having zero online presence to dominating our niche on Google. As a technophobe I never thought we could do it, but currently social media amounts for the majority of our sales.”
Nicollas Ductorn
Director of Corporate MarketingForge Inc.
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