Brand Building

8 Steps to Create a Meaningful Personal Brand

Creating a personal brand is not about creating a false image of perfection. Why? Because there is no such thing as perfection. Creating a personal brand is a journey of self-discovery. It is a process in which you reflect on who you are, what matters to you, and what you want to achieve in life.

Personal Branding is Good Business

Every one of your employees has the power to build your brand or destroy it. Read why I think organizations should be more focused on personal branding for their employees.

How to Manage Your Brand for Success at Work Right Now

Don’t wait until things “go back to normal” to think about your career growth. If you spent time and energy thinking about your career before the pandemic hit, now is not the time to press pause. Here are a few simple things you can do (from home) to make sure you’re future proofing your personal brand, even if you’re just trying to get through another day.

You Can’t Sell It Unless You’ve Defined It

Whether you’re trying to keep your business afloat, or you’re scrambling to find a new job or side hustle, it’s important now more than ever that you stay focused on your brand so that you can clearly communicate what sets you apart.

How to Name Your Brand

Naming your new business or product can be challenging, but it doesn’t have to be. Read on for some practical tips.

Going on vacation this summer?

Vacation should be all about relaxing and exploring new places. But you can also use that break from the ordinary to build your brand with these simple steps.