Work With Me

For founders and business owners ready to Build Different.

Most advisory relationships start with a framework. This one starts with your specific situation — what you're building, what decisions you're facing, and what's actually worth your time and capital right now.

I work with a small number of founders at a time. Here's how.

Strategy Session

One focused conversation. One clearer decision.

Best for: business owners and founders who need clarity on a specific decision, idea, or direction.

You might be:

  • deciding whether to pursue a business idea

  • working through positioning or go-to-market

  • weighing a pivot or next move

  • stuck between multiple paths and need to choose

We use the one-on-one 60 minutes to pressure-test your thinking, surface blind spots, and get to a clearer, more grounded decision.

Investment: $500

Build Different Intensive

A deeper look at what you're building.

Best for: founders and business owners who need direction on more than a single decision.

We step back and look at what you're building more holistically:

  • what's actually worth pursuing

  • where complexity is creeping in

  • how your time, capital, and attention are being used

  • what risks are already taking shape

You leave with a clear direction, sharper priorities, and a more disciplined approach to moving forward.

Format: 90 minutes to half-day
Investment: $1,500 – $3,500

Select Advisory

An ongoing strategic partnership.

Best for: founders who want a trusted advisor in their corner over time.

I work closely with a small number of founders on an ongoing basis — thinking through decisions as they arise, challenging assumptions, staying focused on what matters, and helping avoid the kind of complexity and risk that compounds quietly.

This is a working relationship, not a formula.

Structure: monthly or quarterly
Investment: starts at $5,000+/month

Equity Aligned Advisory

In select cases, I work with founders in an advisory capacity that includes equity.

This is for the rare founder and opportunity where the fit goes beyond advisory.

In select cases I work with founders in an equity-aligned capacity — when the idea is strong, the founder is the right person to build it, and I can make a meaningful long-term contribution.

These aren't decisions I make quickly. These relationships are mutually earned over time.

Most founders don’t need more information.

They need a place to think clearly, test their ideas, and build real conviction in the decisions they make.

That's exactly what this work is designed to do.

If you're ready to move forward — or just trying to figure out what forward looks like — let's start with a conversation.

Executive Visibility + Brand Advisory

**Start here next....whether you need help with planning the right kinds of campaigns for your social media accounts or need to establish a general social media strategy in the first place, I'll work closely with you to identify how we can scale your social media activities to a whole new level.

Service

• Audit of current social media activities
• Hashtag and strategy research
• Developing a personal strategy
• Content creation (including editing & social media graphics)
• Publishing content on Instagram & Facebook
• Community management

Add ons

• Daily engagement to grow your account
• Facebook Group management
• Blog post writing
• Newsletter creation
• Guide/Freebie creation
• Graphic design

Duration

The initial contract is always for 3 months – this way, we can monitor together that we achieve the desired results. After the initial contract period, we continue on a monthly basis.

Pricing

On request – the total price depends on your business and needs.

Fractional + Retainer Engagements

Long-term strategic partnership for founders and leaders who are scaling.

In an AI-driven landscape where anyone can copy a brand or replicate a strategy in seconds, the leaders who stand out aren’t louder or faster—they’re intentional. They have sharper narratives, stronger visibility, and disciplined messaging that build trust across customers, employees, investors, and the broader market.

This engagement is designed for founders, CEOs, and senior leaders who need ongoing executive-level support to elevate their presence, strengthen their brand strategy, and accelerate growth. It’s the highest-touch way to work with me—a continuous partnership where your narrative, positioning, and visibility evolve in lockstep with your business.

When your next chapter requires clarity, consistency, and strategic momentum, this is the support that ensures every message, every moment, and every decision aligns with where you’re going.

What's Included:

A customizable blend of high-impact strategy and advisory, designed around your goals,

Weekly Strategic Guidance

  • Ongoing narrative refinement and brand positioning

  • Executive visibility and thought leadership strategy

  • Strategic content direction and messaging oversight

High-Stakes Communications Advisory

  • Support for launches, announcements, transitions, or sensitive moments

  • Messaging and executive presence coaching

  • Narrative protection in an environment where misinformation and copycat brands move fast

Brand, Marketing & AI-Aware Positioning

  • Alignment of brand presence across platforms and stakeholder groups

  • Input on offers, customer journey, and strategic initiatives

  • Collaboration with internal teams or external agencies for cohesive execution

  • Clear, differentiated brand strategy that cannot be replicated by AI prompts

Priority Access

  • On-call guidance for fast decisions and narrative opportunities

  • Flexible strategy sessions based on your needs

  • Support for quarterly and long-term visibility, brand, and communication goals

Pricing

Starting at $5,000/month

Who This is For

This engagement is ideal for leaders at every stage of business who want:

  • Senior-level brand, visibility, and communications partnership

  • A strategic advisor who understands the demands of AI-era differentiation

  • Clear, defensible positioning in competitive or fast-moving markets

  • Support to attract customers, employees, partners, or capital

  • Expert guidance from a seasoned crisis communications and issues-management professional who can anticipate risks to your brand, business, and reputation — and help you navigate them with clarity and confidence

  • A trusted sounding board during seasons of growth, reinvention, or increased public visibility

Strategic Support Designed for Investors/VCs and their Portfolios

Whether you need help with planning the right kinds of campaigns for your social media accounts or need to establish a general social media strategy in the first place, I'll work closely with you to identify how we can scale your social media activities to a whole new level.

Service

• Audit of current social media activities
• Hashtag and strategy research
• Developing a personal strategy
• Content creation (including editing & social media graphics)
• Publishing content on Instagram & Facebook
• Community management

Add ons

• Daily engagement to grow your account
• Facebook Group management
• Blog post writing
• Newsletter creation
• Guide/Freebie creation
• Graphic design

Duration

The initial contract is always for 3 months – this way, we can monitor together that we achieve the desired results. After the initial contract period, we continue on a monthly basis.

Pricing

On request – the total price depends on your business and needs.

Graphic design

It's true that a picture tells more than a thousand words – and on social media platforms like Instagram and Facebook, top graphics can make or break your content. In my work, I focus on creating visual assets that work cross-functionally across different platforms and communicate your brand in the best way possible.

Service

• Social media graphic templates
• Facebook ads design
• Facebook covers and headers
• Instagram story highlight icons
• Instagram story stickers
• Product cover

Duration

The initial contract is always for 3 months – this way, we can monitor together that we achieve the desired results. After the initial contract period, we continue on a monthly basis.

Pricing

On request – the total price depends on your business and needs.

Services

I tailor every engagement to meet your unique needs. My work blends business strategy, brand storytelling, cultural insight, and trusted counsel — built on more than two decades of advising global brands, high-growth startups, and mission-driven entrepreneurs.

Whether you're building early momentum or looking to maximize your brand’s credibility, I'm here to support you on your visibility journey.

Explore my services below to find the best support for your needs.

The Visibility Fix

For Small Business Owners and Early-Stage Entrepreneurs

A 60-minute strategic visibility intensive designed to help you get known for what you do best. Perfect for founders who want clarity, direction, and a personalized plan they can implement immediately.

You’ll walk away with:

  • A focused visibility strategy

  • Clear messaging around your expertise

  • Thought-leadership themes you can own

  • Brand and presence recommendations

  • Answers to your toughest questions

  • Actionable next steps aligned with your goals

black blue and yellow textile
black blue and yellow textile
Executive Visibility Advisory

For Established Founders and Senior Executives

Discreet, platform-agnostic visibility and communications support for leaders ready to elevate their brand and take their visibility to the next level.

Ideal for founders leading $10M+ businesses, senior executives with internal teams, and leaders navigating growth, reinvention, or increased public scrutiny.

This includes:

  • Executive-level message refinement

  • Leadership narrative + thought leadership strategy

  • Media, PR, and speaking positioning

  • Executive presence + visibility roadmap

  • Strategic communications guidance, including message delivery and media training

  • Collaborative partnership and strategic support for your internal marketing, communications, or PR teams to elevate, refine, and operationalize your executive visibility strategy

I offer flexible collaboration models tailored to your organization’s structure, needs, and existing capabilities:

  • Executive + Internal Team Partnership — I work directly with your marketing, communications, PR, and brand teams to refine, elevate, and execute your executive visibility strategy.

  • Strategic Advisor to the Founder/CEO — High-level counsel focused on thought leadership, narrative development, speaking and media positioning, and leadership presence.

  • Embedded Leadership Communications Support — Discreet, senior-level messaging and communications guidance during moments of growth, reinvention, organizational change, or increased public attention.

  • External Agency Alignment - If you work with external PR, brand, or marketing partners, I help ensure your visibility strategy is cohesive, intentional, and executed with clarity and consistency.

  • Fractional CMO/CCO Leadership - Interim or ongoing senior leadership support to guide your brand, communications, and visibility strategy at the executive level — providing the judgment, clarity, and strategic direction your organization needs without the full-time commitment.

Not sure which path is right for you? I’ll help you choose the best option for your goals and stage of business.

Fractional + Retainer Engagements
a man riding a skateboard down the side of a ramp
a man riding a skateboard down the side of a ramp
a man riding a skateboard down a street next to tall buildings
a man riding a skateboard down a street next to tall buildings

”We went from having zero online presence to dominating our niche on Google. As a technophobe I never thought we could do it, but currently social media amounts for the majority of our sales.”

Nicollas Ductorn
Director of Corporate MarketingForge Inc.

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